AZ has found a new shirt sponsor in an online casino. The Alkmaars played for twelve years with the Afas Software logo on the match shirt. Next season, the logo online casino games Lucky Nugget show off on the shirt. Lucky Nugget is one of the online casinos that has a New Zealand casino license since October 2021.
"Lucky Nugget is a modern and ambitious company, which, like us, is extremely motivated to continue to grow significantly,” commented general director Robert Eenhoorn on the website of AZ. How much the online casino will pay to be allowed to be a shirt sponsor of the Eredivisie club is still unclear, but the Alkmaars seem to be moving forward. “This partnership lays a solid foundation for the future and gives AZ The Space to take another step towards its ambitions.”
Lucky Nugget is a real online casino where live blackjack and live roulette are also offered. Despite the fact that they sponsor a football club, you can't go to Lucky Nugget for online betting on football or other sports.
Since Betcity as an online casino may not be seen with football shirts for children under 18, shirts of the youth will be provided with a charity as a Sponsor.
AZ is not the only club in the Eredivisie that is sponsored by a casino or online casino. Previously, PhD student FC Volendam already managed to establish Betcity as a sponsor for upcoming seasons.
Betcity can also be seen on the shirt of Eredivisionist Fortuna Sittard. Betcity will be featured on Fortuna Sittard's shirt for 3 seasons. At Fortuna, too, the football shirts for the youth will be provided with a local social purpose, so that children do not walk around with an online casino on their football shirt.
Kitchen Champion Division club Ado Den Haag has also brought in a sponsor from the online gambling world. Captain Cooks is going to give his name to the stadium of Ado The Hague. The Hagenesen Stadium will be called Captain Cooks Stadium until 2025.
