2021 was a successful year for BTO with 68.7% growth in value to $7.8 million according to the 3rd quarter quarterly figures. Taking each individual market into account is one of the reasons why the company has had a successful year.
COO of BTO, Dima Reiderman, explains: You have to keep in mind that the betting rules in online casinos in our main market, Africa and Latin America, are very different from those in markets like the United Kingdom . Therefore, we adapt our game offer to the market. The COO continues: for example, horse racing is a must-have for the United Kingdom. While you are online casino games in Africa and Latin America can easily do without. Another example is Esports, which is a must for some countries and in some countries there is no need for it. ̈
Hiking in Dollar City
The COO of the company notes that BTO has managed to consolidate its position in Latin America while it has said a firm foothold in the developed markets where online casinos are far developed as in Western dollars. Looking back on January last year, we have openly announced that we will focus on the more developed markets. A year later we can say that we are present in these markets where a high yield can also be achieved. We have gone live in Poland and the UK, and are looking to expand further into dollar's largest market. ̈
