Now that online casinos are allowed on the New Zealand market and there is therefore also more advertising about gambling and online casino games as seen on New Zealand TV, a discussion automatically flares up whether these advertisements should be broadcast. This discussion about gambling advertising has also been taking place in the United Kingdom for years. However, these discussions have caused the advertisements to change over the years.
The discussion has been going on for some time because a lot of people in England, just like in New Zealand, feel that there is too much advertising on tv about the casino, betting, poker and Bingo. Especially around and during sports competitions such as football. The people who have complained about this see a clear progress in England. The tone of advertising has changed. For example, there has been more focus on vezodiacal games.
Play zodiac word
For example, there has been a major campaign by vezodiacal play Organization BeGambleAware . In which the viewer is advised to stop gambling in time. That this organization points the viewers to Zodiac games is logical. However, there has also been a switch from the online casinos themselves in the advertisements they put on the tube.
Previously, the advertisements mainly consisted of promoting gambling and how fun this can be. In which now mainly a focus can be seen on the safety of gambling. Thus, players are encouraged to set play limits. What you see in TOTO today. For example, in an advertisement with ex-footballer Nathan Rutjes, TOTO dedicates an entire advertisement to playing with limits. In England, it has also been agreed that 20% of gambling advertisements are about this type of limits and vezodiac puns.
No more gambling ads in the future?
Although the changes in policy are welcomed, there is still a lot of criticism of the gambling games. According to The Guardian, 2/3 e gambling advertising should be banned. However, the complete disappearance of these advertisements is not plausible. The advantage that licensed online casinos have is that it is allowed to make advertisements. If this is not possible, there is little difference for the public with the casinos that can be found on the black market and operate illegally. In order to get people to gamble at the right casinos, according to some members of Parliament, advertising is necessary. If the online casinos can not advertise, it could threaten the entire legal gambling industry. It is therefore unlikely that there will be a total ban in the short term. At most, the rules will be tightened. Which corresponds to how the situation is now in New Zealand.
The New Zealand gambling authority's New Zealand directNZD also called earlier this month for legal casinos to be able to advertise in order to keep players away from illegal casinos.
