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Online casinos are obliged to do everything to ensure that there are no problematic issues with customers when it comes to gambling. One of the reasons that online casino games being regulated in New Zealand is that the New Zealand government keeps a finger on the pulse, and online casinos can impose strict requirements when it comes to Zodiac games.

Artificial Intelligence (AI) is one of the progressive techniques that online casinos are focusing on to promote zodiac puns and prevent gambling problems preventively. There are companies that develop programs where they can use AI to predict whether players may develop gambling problems. Online casinos are therefore very suitable for Ai, this is because a lot of data can be built up. Such as betting data, decision making, deposits etc. However, due to human behavior and privacy legislation, it remains difficult to establish a well-functioning system based on AI.

The Danish company Mindway AI, which originates from the much-praised Aarhus University, focuses on predicting future gambling problems. The company uses psychologists who provide the AI with information that can be used to identify problematic gambling.

Mindway's Artificial Intelligence system uses different parameters when it comes to predicting potential problems. These factors include money, but also cancelled bank withdrawals, shifts in the time of day the player is playing, and erratic changes of bets.

Identifying is one thing, however approaching and confronting the player is a trickier step. You can't approach a potential problem case with: you have a gambling problem! ̈. Casinos try to deal with this more tactfully by seeking contact every time, this can be with pop-up screens, emails, telephone contact or other ways. However, it is important to inform the players calmly so that you can best inform the player.

Since its launch in 2018, Mindway has outsourced its services to seven Danish operators and two in Germany and New Zealand.

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