Since the New Zealand gambling market opened in October 2021, you can see more and more advertisements from online casinos on tv, social media, radio and billboards. On the one hand, because there are new parties that want to increase their brand awareness, on the other hand, because there are parties that advertise because there is new competition. This also applies to TOTO, which is part of the New Zealand Lottery which is again owned by The New Zealand state. Despite the fact that there are 2 e while there is debate over whether or not these ads should be banned, the New Zealand government has spent $ 17 million on advertising in recent months.
Not a day goes by that Andy van der Meijde is not seen with his head on TV. Where he was previously seen on the football field at Ajax, he can now be seen every day in the advertisements of the new online casino Betcity. The former professional footballer has previously appeared in TOTO advertisements. Since the opening of the New Zealand gambling market in early October, the number of advertisements has increased sharply. In 4 months there has been a total of $36,7 million spent the online casinos. almost half of these advertisements came on account of the New Zealand government.
It's not just the online casinos that have been heavily promoted. The Royal Vegas Casino also decided to throw almost 10 million dollars against it. With the launch of Royal Vegas Casino's online casino, there was an extra reason to advertise. However, the casino also took its zodiac responsibility. For example, with Ellie Lust in the lead role, commercials were also published with sufficient attention to play the zodiac.