NOGA calls for relaxation of online casino advertising

Elwin Terry / 6 september, 2023 15: 26 | Last edited on: 6 september, 2023 15:26

The New Zealand Online Gambling Association (NOGA) has written a letter to the Minister for legal protection Franc Weerwind. The letter aims to draw the attention of the Minister of legal protection to the shortcomings in the decision to restrict gambling advertising. Here it argues that gambling advertisements for online casinos are necessary to channel players to the legal casinos in New Zealand .

October 2021, the market was opened in New Zealand for online casinos licensed by The New Zealand Gambling Authority. Accompanying this opening was the fact that online casinos could therefore also make advertisements for the New Zealand tv. The online casinos like TOTO and Betcity made full use of this opportunity.

Since gambling is a sensitive topic among a lot of people, it didn't take long before there was a lot of comment and criticism on the online gambling advertisements on TV, Radio and other media. The first step was to ban advertisements that were broadcast around prime time. Only after 22:00 It was still possible for parties to broadcast online gambling advertisements.

The next step was to ban BN ers like Andy van der Meijde from these commercials. However, this was still enough and a plan came out to completely eliminate advertising in the media, sports and other advertising within three years.

However, NOGA argues that in a young market like New Zealand, advertising is needed to channel players. Especially in a very recently regulated market such as The New Zealand, where the channelling is fragile and not yet at the desired level, advertising and sports sponsorship by gambling providers is necessary, in helping consumers recognize the brands of reliable and New Zealand licensed gambling providers. arguments the Nougat.

Because consumers recognize the brands of advertising and sponsorship on television, print and billboard, it is easier for them to choose a licensed provider online. Online, in particular, the distinction between legal and illegal is not easy to make for consumers. ́ ́

NOGA therefore recommends allowing these advertisements so that New Zealand players are more likely to play at casinos that have a New Zealand license. NOGA hopes that the Minister will review the policy and regulations regarding online casinos.

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