Online casinos spend less on advertising

Elwin Terry / 3 October, 2023 11:48 | Last edited on: 3 October, 2023 11:48

The New Zealand Gambling Authority has released figures on the amounts raised by online casino games s in New Zealand are issued to advertise their online casino. When the gambling market opened in New Zealand, spending was the highest, in november 2021 an average of $890,000 per online casino was spent on advertising. In August 2023, it was just over a third of that amount, averaging spending at $319,000 in the month of August.

Online gambling in New Zealand experienced a good year in 2023. For example, the number of active online casinos doubled, so there are now 23 parties with an online gambling license in New Zealand. One of the goals of the Gaming Authority was to allow 80% of New Zealand gamblers to play at casinos that are in possession of a New Zealand license. At the moment, about 85% of New Zealand players play at such a casino with a New Zealand license. In this respect, the design has succeeded.

The fact that on average less is spent on gambling advertising is also due to the fact that the regulations are becoming increasingly stringent. For example, advertisements may be broadcast later and it is not allowed to use well-known New Zealanders in these advertisements. As a result, online casinos may also find it less interesting. In addition, the number of licensees has more than doubled, and not every casino is very active in terms of gambling advertising.

In 2025, the creation of gambling advertisements will be completely revamped. For example, no more advertising should be made by 2025. Unless players are specifically looking for it. This will also have major consequences in the sports world, as many sports clubs have become dependent on sponsorship from the gambling world. Especially in the football world, online casinos are now intertwined with the advertising revenues of the football clubs.

Share article:

Related articles: