Yet more outdoor advertising of online casinos

Elwin Terry / 6 October, 2023 15: 18 | Last edited on: 6 October, 2023 15:18

Although there was a kind of Gentlemen's agreement on the creation of outdoor advertising, the new generation online casino games they plan to fill billboards and bus booths with gambling advertising. Especially the new casinos that have only been in possession of a New Zealand gambling license since this year or since a few months want to start using advertising outside to increase brand awareness.

Since the market was legalized in New Zealand, there has been a lot of advertising by online casinos. for example, millions have been thrown over the bar to persuade the New Zealand gambler to pay a visit to the online casino. Over time, more and more casinos have been added, But these casinos have suffered a kind of backlog because parties like BetCity have been on the market longer and have therefore been able to build more brand awareness.

Initially, the parties that already had a license from the beginning such as TOTO and Royal Vegas Casino online had made a kind of Gentlemen's agreement with the Gambling Authority not to make outdoor advertising such as posters at bus booths and billboards. However, the newer parties such as 711 casino do not seem to adhere to that. This is because they are lagging behind when it comes to brand awareness. These parties can no longer use BN ers, as the first parties could.

So the new parties just continue to make outdoor advertising. Because this is not (yet) legally established, these parties can also simply make this type of advertising. However, not everyone is happy about this. For example, Omroep Gelderland reports that the city of Arnhem wants to ban these advertisements. However, it becomes even more difficult to actually set a ban, because it is not legally stipulated that these advertisements are not allowed. We'll see how this turns out..

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