Everton Fc, the club from Liverpool that plays in the Premier League has signed a sponsorship deal with the up-and-coming online casino stake.com. earlier, head coach Frank Lampard's club had a sponsorship deal with the Kenyan online casino games SportPesa and online car dealer Cazoo. The sponsorship deal will bring Everton more than £ 10 million per season.
Stake.com was founded in 2017 but is already one of the bigger players on the online gambling market. Especially in America and England, the casino is very popular. Especially because it casino also crypto accepts.
But Everton is happy. Stake.com as the main sponsor, however, there isdemand. In January 2020, CEO Denise Barrett-Baxendale said “in an ideal world” that Everton would not be sponsored by a gambling company and would prefer “a different type of sponsor”. However, it is often the online casinos that put such large amounts on the table, so that football clubs and other sports clubs are forced to accept these parties as sponsors. Especially since money is becoming increasingly important in top football. That's why clubs are always looking for extra money to keep up with the football world.
With Everton as a betting partner, Everton is taking the next step in the world of sports. Previously became stake.com as a sponsor of the UFC and it contracted rapper Drake and ex-football player Sergio Aguero as ambassadors of the casino. It also signed a deal with Premier League club Watford FC. Unfortunately for Stake.com relegated the club to the second tier in England.
Prof Denise Barrett-Baxendale, CEO of Everton, said: “Stake.com is an ambitious organisation with impressive growth plans and we are all very excited to partner with them at this stage of their journey “the multi - year partnership with the leading casino and sports betting platform kicks off on 1 July and is the most valuable deal in the club's 144-year history.
